This is not the Internet.

Feel free to curl up and settle in.

Magazines don’t blink on and off. They don’t show video

or deliver ads that pop up out of nowhere. You can’t DVR

magazines and you can’t play games on them.

But you can take one to the beach, to bed or just about

anywhere else and, chances are, it will engage, entertain

and enlighten you in ways no other medium can.

Perhaps that explains why magazine readership has actually

increased versus five years ago. The top 25 magazines

continue to reach a wider audience than the top 25 prime-

time TV shows. And despite the escalating war for consumers’

eyeballs, readers spend an average of 43 minutes per issue.

What accounts for this ongoing attraction? Why do nine

out of ten American adults choose to spend so much time

with an unabashedly analog medium?

One enduring truth: people of every age love the experience

of reading a magazine, even when the same content is

available online. So curl up, get comfortable and enjoy the

rest of this magazine.

The

P o w e r

of

P r i n t